Advertising: Using Words as Tools for Selling PDF
By:Ms Ruta Kalmane
Published on 2010-03-26 by Lulu.com
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society’s weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don’t.
This Book was ranked at 36 by Google Books for keyword Reference English as a Second Language best seller.
Book ID of Advertising: Using Words as Tools for Selling's Books is zoE3AgAAQBAJ, Book which was written byMs Ruta Kalmanehave ETAG "qB5CYbFKMT8"
Book which was published by Lulu.com since 2010-03-26 have ISBNs, ISBN 13 Code is 9781445714318 and ISBN 10 Code is 1445714310
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "103 Pages" is Printed at BOOK under Category
Book was written in en
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Download Advertising: Using Words as Tools for Selling Books Free
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Download Advertising: Using Words as Tools for Selling PDF
Download Advertising: Using Words as Tools for Selling Books
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