Marketing Wisdom PDF Download

Marketing Wisdom PDF
By:Kartikeya Kompella
Published on 2018-08-30 by Springer

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

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Book ID of Marketing Wisdom's Books is _TpsDwAAQBAJ, Book which was written byKartikeya Kompellahave ETAG "0y7ZRBnfRaU"

Book which was published by Springer since 2018-08-30 have ISBNs, ISBN 13 Code is 9789811077241 and ISBN 10 Code is 981107724X

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Book which have "171 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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